BARCODE AD CAMPAIGN
CLIENT OVERVIEW
The Barcode Company Ad Campaign encompassed a comprehensive marketing initiative featuring three full-page print ads, a bus shelter billboard, bus wrap, poster, radio spot, animatic commercial, social media ads, email blast, sweepstakes UPI integration, three digital banner ads, a GMT/UPI event with a basketball court, and renovation collateral, strategically designed to elevate brand visibility, engage target audiences, and drive business growth across both traditional and digital platforms.
KEYWORDS
ADVERTISING - PRINT - OUT OF HOME - GUERILLA MARKETING - UPI - MERCH - TICKETS - BARCODE - NBA - SPORTS WATER
PRINT ADS
BUS WRAP & SHELTER DESIGN
Bus wrap & Double Bus Shelter Billboard - Joralemon St, Brooklyn, NY 11201 (Down the Street from Equinox)
Urban Placed Poster - Court St. Brooklyn Heights, NY
ANIMATIC COMMERCIAL
SPOTIFY AD SPOT
PAID SOCIAL MEDIA
These social media posts are meant to extend the brand language and speak directly to the audiences need for recognition and affiliation by utilizing the expertise of owner Bar, former sports director of medicine for the NBA Knicks, and also promoting the credibility of Barcode by highlighting their sponsorship of the Nets this season by running a sweepstakes that sponsors two tickets & Barcode products to giveaway to a lucky NBA Nets fan.
An email blast here shows the promotion of the sweepstakes and also promotes purchases of Barcode.
PRESS
Unique UPI Cooler & Ticket Design for Sweepstakes Winner
Digital Banner Ad - Leaderboard
Digital Banner Ad - Skyscraper
Digital Banner Ad - Medium Rectangle
GUERILLA MARKETING
Barcode is renovating the Glendale Basketball Court on Central Avenue, 21 70th St #70, Queens, NY. Unfortunately, this court, which serves a low-income community, has been closed due to the challenges faced in obtaining the necessary resources to address maintenance issues and make necessary updates.
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Barcode founder Bar Malik and the NBA Nets will host Glendale Basketball Court Madness, a grand opening event once the renovation is complete. This event will have games, giveaways of various flavors of 20 oz Barcode sports drinks with a tag card & bottle grip attached, & meet and greets. The Barcode bottle will have a tag card attached to the lid that explains the story behind the park renovation, with a CTA for people to share online with the hashtag #drinkBarcode.
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Leading up to the event, local newspapers and news stations will promote it to the community and on various social media platforms. The park's closure will feature a billboard that encourages viewers to scan the barcode using their phone app, Meta Spark AR, to bring the park's 3D render to life. To generate excitement before the event, barcode-themed elements will be strategically placed throughout the urban area near the park. These elements will include crosswalks designed to resemble barcodes with the event logo and large statue bottles of the product positioned on street corners or attached to streetlights. These clever hints will ultimately lead attendees to the fully restored courts.
PROMOTIONAL TEASERS - WORD OF MOUTH
PROMOTIONAL TEASERS - OUT OF HOME
AUGMENTED REALITY FILTER EXPERIENCE
These promotional materials around the urban area feature a QR code that users can scan to learn more about the upcoming event. Once they scan the QR on the crosswalk, pavement design, bottles on street lamps, they will be directly brought to Barcode’s website’s page for the event. This landing page holds information about the event, has photos of the process, story of the park’s neighborhood, press, and highlights all of the park improvements. This landing page could be updated at
any point for the sake, and later could be moved to the website after the opening is complete.
LANDING PAGE
Backboard & fFull Sealed Court Design (3 Court=125K Sq. Ft.)
COURT RENOVATION DESIGN
GUERILLA MARKETING UPI
UPI Bottle Grip
Barcode founder Bar Malik and the NBA Nets will host Glendale Basketball Court Opening a grand opening event once the renovation is complete. This event will host a local streetball game, meet and greets with Mikal Bridges and other NBA Nets players, and give out various flavors of 20 oz Barcode sports drinks, with a tag card & bottle grip attached, to all attendees. The Barcode bottle will have a tag card attached to the lid that explains the story behind the park renovation, with a CTA for people to share online with the hashtag #drinkBarcode.
Event Cooler
NBA Nets Meetup
Bottle Tag Design
Barcode founder Bar Malik and the NBA Nets will host Glendale Basketball Court Opening a grand opening event once the renovation is complete. This event will host a local streetball game, meet and greets with Mikal Bridges and other NBA Nets players, and give out various flavors of 20 oz Barcode sports drinks, with a tag card & bottle grip attached, to all attendees. The Barcode bottle will have a tag card attached to the lid that explains the story behind the park renovation, with a CTA for people to share online with the hashtag #drinkBarcode.
This prototype was created for a class project, with no affiliation to Barcode.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Barcode. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Barcode does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.