KITNIP BRANDING
CLIENT
Kitnip is dedicated to delivering interactive, fun and valuable experiences to cat owners through our affordable, easy, all-in-one kits. With our amazing creative team and helpful furry friends, our brand is able to make kits that are also sustainable and simple for you to use! All of our kits include 1 refillable toy for never-ending fun and a starter kit to grow fresh catnip right out of the box. With Kitnip, our furry friend owners never have to worry about waste or unreasonable prices in order to have a great quality time.
KEYWORDS
BRANDING - PACKAGING - PET CARE - CATS - SUSTAINABILITY
COLLABORATORS - Lanah Phan
AWARDS - AIGA x MSU GLITCH 2024 HONORABLE MENTION
PROBLEM
The packaging solution was birthed from the concept of a dual purpose system, so Lanah and I decided to create a concept that involved sustainability, and longevity. We came up with the idea to combine a planter, with a cat toy; making a refillable catnip toy product, that's box can be turned directly into a catnip planter with the items in the box.
SOLUTION
The package is a lidded box that folds out on a hinge, revealing two shelves, the toy sits in the top shelf, and the plant items in the bottom. The consumer would remove the cat toy, soil pouch, and then break up the paper pouch and soil directly into the top shelf, now they can water as needed and have catnip for their friends toy, fur-ever! The other deliverables consisted of the package two shelf, lidded box, a care/instruction card, and social media suite.
