YOPLAIT REBRAND CAMPAIGN

CLIENT OVERVIEW

Yoplait is gearing up for a transformative rebrand, strategically addressing challenges tied to shifting consumer tastes, advertising complexities, and a market favoring modern, health-conscious choices. This overhaul spans a complete redesign—from logo, assets to merchandise and packaging.

KEYWORDS

BRANDING - PACKAGING - ADVERTISING - ANNUAL REPORT - TRANSPARENCY - AUTHENTICITY - TRADITION

Infographic of research data, Yoplait has dropped to 3rd global selling yogurt

PROBLEM

Yoplait fell to the third-selling yogurt company in the market in 2017. Aiming to reclaim its global yogurt dominance, Yoplait is pivoting towards a transparent, health focused, farm-to-table narrative. Rooted in a history of collaboration with 100,000 French dairy farmers since 1964, Yoplait upholds core values like honesty, integrity, ethics, and community.

SOLUTION

The project envisions a powerful advertising campaign and an impactful annual report to amplify the brand’s presence. The envisioned attributes—convenience, sustainability, authenticity, and the pursuit of a “Good Life”— are all central ideas within this conceptual strategy.

Yoplait Tee Shirt Merchandise, Reads "Your daily scoop of what's good."

Set of Overalls for Yoplait Dairy Farmers, Reads "Your Daily scoop of what's good."

Tote bag design for Yoplait, has fruit patterns and consists of blue, dark blue, yellow, red color

A reusable wooden spoon, with the spoon from Yoplaits logomark on the handle

Yoplait lunchbox, with fruit patterns and reads "Your Daily Scoop"

Yoplait variety berry box, 4 count, red, has graphic of milk spilling with fruit and cups of yogurt

To play, press and hold the enter key. To stop, release the enter key.

Instagram grid mockup with curated, unique posts

Beige Minimalist Website Building Produc

Digital ad space for Target mockup up on a Mac desktop, Ad reads "Start Your Day the yoplait way"

Yoplait light peach box, 4 count, yellow, has graphic of milk spilling with fruit and cups of yogurt

Yoplait Grocery Store poster, "Your daily scoop" Yogurt cup with yogurt and fruit moving on right of ad. Placed at grocery store outside, by the shopping cart

Grocery Aisle tag, "Yoplait" "Your daily scoop"

Grocery Aisle Tag "Probiotics, protein, 0 fat"

Yoplait variety berry box, 4 count, red, has graphic of milk spilling with fruit and cups of yogurt, blue background, cups

Grocery store placement poster, "Your daily scoop of what's good"

Front and back coupon mockup, 2$ off next box

ANNUAL REPORT

Yoplait Annual Report, infographic finances

This prototype was created for a class project, with no affiliation to Yoplait or General Mills. All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Yoplait or General Mills. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Yoplait or General Mills does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.